Communications

Blackberry’s Renaissance 2.0

The Blackberry brand community may be significantly smaller (disclosure; I am a Blackberry brand fan) but as part of this “Brand community” you cannot help but root for this Canadian icon. Blackberry has been a great brand and has served us well, all around the world. Sure, the brand has stumbled and even lost its way but I think we will forgive Blackberry because all great brands, like great friends, engender vast reservoirs of trust and forgiveness.

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