Strategy

Get Lost in Three Easy Steps

In business we plan for everything. Marketing, sales, finances, capital projects; when money is involved, people’s livelihood and careers at stake and customers are depending on you, plans are vitally important. We shouldn’t leave the office without one because plans allow us to measure our progress. Plans give our work and that of others, purpose, direction and meaning. George Harrison’s lyric “"If you don't know where you're going, any road'll take you there" ” is apropos to the importance of plans.

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